Between 15 and 17 June 2018, the 37th GAME FAIR exhibition was held in the heart of Sologne in France. CZ took part in the exhibition with its French partner, SIDAM.
Together with its French partner, SIDAM, CZ showcased all of its new products from the long rifles portfolio, including the CZ 527 Varmint MTR and the CZ 557 Lux II, which were introduced at the IWA trade fair in Nuremberg.
The first GAME FAIR exhibition took place in 1981 and over the years, it has not only built up its prestige among local visitors but has also become a significant international event. Every year, about 80,000 people come to see the products of more than 5,000 brands showcased by 530 exhibitors from various parts of the world. Today, the exhibition ground in Lamotte Beuvron spreads over 400 hectares. The visitors were able to see the latest products from weapons, optics, ammunition, clothing or landscaping. There were thematic areas where visitors could find places dedicated to special interests, such as archery, fishing or various crafts. In addition, they had a unique opportunity to try out various weapons, optics, ammunition, four-wheel drive vehicles and so on.